The September Brand Reset: 7 Gaps to Fix Before Q4
September has a way of exposing what summer let us ignore. The calendar fills back up. Prospects begin making ...
Innov8tive Blog
Your Brand Is More Than a Logo It Is a Business Decision System
Your logo identifies your business. Your brand strategy helps you run it. It gives leaders and teams a shared ...
A Marketing Plan Is Not a List of Tactics
A useful marketing plan tells you what to do, why it matters, who it is for, and how each action supports a ...
Does Your Brand Have a Personality Disorder?
People buy from brands they KNOW, LIKE, and TRUST. A brand is not just the physical attributes like your ...
What is the Difference Between Branding and Marketing?
I had a conversation with a few fellow business owners the other day. When asked what my company was and what ...
3 Steps to Sustainable Predictable Business Growth
Ever wish you had the secret ingredient to that one dish at your favorite restaurant? You know, the dish you ...
